Saturday, December 20, 2014

Reaching Internet Media Through Events

October 31, 2010 by  
Filed under Blog, Branding

The ever-expanding world of internet media has brought upon a greater need to focus on online public relations strategies. Through online media outreach, a company can ensure that their news lives on in the digital world and gets picked up by other news outlets including blogs!

Many companies overlook bloggers when putting together an event, but fail to realize that bloggers are sometimes more influential than editors at traditional print media. Bloggers are shaping the news of today and tomorrow on a daily basis, this is why it is important to effectively target them when trying to promote a brand or product through public relations outreach. One way to ensure that their attention is on you is by holding an event, a blogger event to be exact.

Just like your standard media event, a blogger event should introduce your brand, product or idea in a smart and clever way, allowing a guest to walk away and remember the event. Adding “blogger-friendly” touches to your event will ensure easy promotion through the blog world.

Blogger-friendly event tips:
• Make sure your event space has wireless internet access for those bloggers who may want to utilize a laptop or iPad during the event.
• Try to be more “digitally friendly” by distributing press kits and photos on CD’s or flash drives.

• Place short “fact cards” around the event space about the person, product or idea that you are promoting at your event so that bloggers can quickly tweet to create an even bigger buzz surrounding your event.

After the event has wrapped, remember to thank the press for coming and send them an event recap including photos- this will ensure they have all the information they need when they are ready to blog about your event!

Real Housewives of New Jersey to Judge Talent Show for Charity

October 22, 2010 by  
Filed under News

Xist Talent Agency has announced the “Rising Stars Talent Competition” on October 17, 2010 at the Montclair Museum of Art to benefit Project Ladybug and St. Joseph’s Medical Center in Paterson, NJ.

The “Rising Stars Talent Competition” will feature the area’s hottest talent in modeling, acting and more and will welcome a celebrity judge panel featuring Dina Manzo from The Real Housewives of New Jersey and Project Ladybug, Teresa Giudice from The Real Housewives of New Jersey, Gayle Giacomo and Christy Pereira of Jerseylicious and Law & Order: SVU Casting Director David Waldron. Superstar in the making Gia Giudice will even be making an appearance as a special guest emcee to kick off the event festivities.

The “Rising Stars Talent Competition” participants will compete in three categories including: Runway Modeling, Performance and Talent of Choice. Event registrants will compete for three fabulous prizes including: The first place “Rising Star” prize of $500 cash, trophy & VIP swag bag, a contract with Xist and a headshot/model portfolio shoot valued at $800; The second place “Shining Star” prize of $200 cash, a contract with Xist, trophy & VIP swag bag; The third place “Bright Star” prize of $100 cash, a contract with Xist, trophy & VIP swag bag.

Opening act and intermission will be performed by teen sensation dance crew “The Professionals”. The troupe features 12 young dancers performing hip hop, modern, and jazz infused routines that have made it to red carpet events, music videos and dance competitions.

“This is a great event to not only find the next hottest young star, but to also benefit a great cause,” says Maria DeSantis, Owner/Agent of Xist Model & Talent. “We are so proud to be aligned with Project Ladybug for this event and are excited to bring attention and donations to this fabulous organization.”

Major event sponsor Toni & Guy Salon in Hoboken, NJ will be providing all event competitors top of the line hair styling, so they look their best while wowing the judges. Additional event sponsors include The Hip Event, Sassy Shop Girl and Sassy Shop Girl Events.

Auditions for the Xist’s Rising Stars Competition will be held September 11 and 12, 2010 at Xist Talent, 346 Bloomfield Avenue, Caldwell, NJ 07006. All audition applicants must register online at

Tickets for the talent competition cost $35 in advance, $10 for children 4 and under, $45 at the door, and are available online at

By: Look to the Stars

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