Monday, December 22, 2014

Fashion Public Relations Tips

December 28, 2010 by  
Filed under Blog, Branding, fashion marketing, public relations

So you have just created a brand new fashion line and need a way to tell the world about your creative project. One of the first things that you should be thinking about is press exposure and your public relations efforts. Here are some of The Hip Event’s best fashion PR tips for emerging designers!

Connect with the media
Getting your new designs in the media can be a hard process, but with the right fashion pr know-how you’ll be well on your way to seeing your fashion line on the pages of InStyle in no time! Start by creating a look-book of your line’s best designs and send it, along with an accompanying letter, to editors at top fashion magazines and suggest a meeting where you can bring design pieces to them. By allowing the editors to get to know your designs, they will be more apt to call-in collection piece for their upcoming stories.

Engage the Public
There are many ways that you can engage your target consumer. One of the best ways is meeting them face to face at small VIP events in key retail locations. A trunk show gives a designer the opportunity to meet with perspective clients and show off designs to the community, engaging them with the designer collection and giving them a more personal connection to it. It’s an excellent grassroots approach to develop a loyal customer following.

Connect with Local Celebrities
Celebrities have a huge influence on what people buy, so if a celebrity is wearing your creation, you can be sure it will be a major “want” for people across the globe. Connect with your local celebrities (North Jersey is the epicenter of reality television right now, so your best bet is to connect with a Real Housewife or Jerseylicious cast member!) and then do a bit of celebrity pr- send photos of celebrities wearing your designs to celebrity blogs and weekly magazines so they know you are the new up-and-coming designer that’s making a splash in Hollywood!

Whether you’re just starting out or are an established fashion brand, you can never be exposed TOO much, and implementing effective public relations strategies will allow you to connect yourself to the world in a positive way.

The Power of Viral Marketing

December 27, 2010 by  
Filed under Blog, marketing, public relations, social networking

Sometimes, the internet can be a company’s best way to get quick attention from thousands upon thousands of people. One of the best tools in online public relations is the utilization of a simple viral marketing concept- a YouTube video.

YouTube videos have been known to take people from no-name to household name in the matter of weeks. Recent videos like “Bed Intruder” and “Charlie Bit Me” became sensations almost over night and gained attention from media outlets all across the United States. Old Spice has been known for their funny “Old Spice Guy” commercials featuring Isaiah Mustafa, but the commercials actually gained their cult-like following on the internet, and the company continues to pay tribute to this with social media public relations campaigns on Twitter and Facebook.

The YouTube video of 12-year-old Greyson Chance singing Lady Gaga’s Paparazzi made him not only a web sensation, but a television sensation after the aspiring singer/songwriter was found by Ellen producers and asked to perform live on her show. Teen heartthrob and superstar Justin Bieber is another internet sensation fairytale story. He was discovered by music executives after posting homemade videos of himself singing on YouTube.

A clever or funny video on YouTube can catapult your brand overnight into a sensation that everyone will be talking about at the water cooler. With the correct digital pr campaign, which should include a heavy “viral” focus including sharing your video on Facebook, Twitter and different networking sites, you can ensure that your business receives the most attention that it can based on your videos.

Handling a Business Crisis

December 24, 2010 by  
Filed under Blog, Branding, crisis management, public relations

Crisis’s can occur everyday, everywhere, and to everybody; even businesses. In the professional world, it is important to always be prepared to face any obstacle with your business public relations strategies.

When a crisis occurs within your business, whether it be a product recall, sexual harassment suit, or any other unfortunate event, your organization’s reputation is at stake which is why it is so important to implement a public relations crisis management strategy into any business- large or small!

A crisis can be anything from a product recall or company scandal (like Enron) to something a bit more gossip-driven like infidelity (like Tiger Woods), but all crisis’ can be handled with the same public relations tactics to maintain a good public image.

The most important thing to remember when handling a crisis is to face the problem head on. Address the public by holding either a press conference or issuing a press release acknowledging the problem and let the public know what you or your business is doing to rectify the situation. By acknowledging the problem and offering up solutions to rectify it, you are showing the public that you are taking swift action to ensure everyone’s best interest.

It’s important to remember to take swift action when addressing the problem. Waiting too long can make the public think you have something to hide, but if you address it too quickly you may be ill-prepared for the barrage of questions that are certain to come your way. It is best to respond to a crisis within 24 hours, this gives you enough time to prep yourself on the situation, meet with a crisis public relations specialist and prepare a strategic plan that will ensure the situation is dealt with correctly.

Businesses and public figures may lose all credibility and eventually fail due to a crisis handled improperly. Across northern New Jersey there are pr agencies that are dedicated to crisis communication management and are helpful in identifying and managing risks for companies that could hinder the success of their business.

Cocktail Party to celebrate the official launch of Wish Upon A Wedding New Jersey!

December 22, 2010 by  
Filed under Blog

West Orange, New Jersey – 12/13/2010 – The New Jersey Chapter of Wish Upon A Wedding will celebrate its official launch with a swanky cocktail party on January 18, 2011 at The Estate at Florentine Gardens in River Vale from 6:30PM to 9:30PM.

The lavish and newly renovated Estate at Florentine Gardens, located at 97 Rivervale Rd in River Vale, NJ, will host the organization’s posh event featuring cocktails, music, entertainment and even a few fun surprises. To help make this a truly spectacular event, New Jersey wedding and event professionals & vendors will be donating their time, products & services. Guests who wish to make a donation to the organization will receive swag bags filled with incredible discounts, samples & goodies.

Wish Upon a Wedding is the world’s first nonprofit wish granting organization providing weddings and vow renewals for couples facing terminal illness and serious life-altering circumstances, regardless of sexual orientation. Officially launched in January of 2010, Wish Upon a Wedding currently has over 16 active chapters to serve Wish Applicants and will have granted 12 wishes by the end of 2010. In addition to celebrating the inauguration of the local chapter, the WUW NJ board members hope to raise awareness and invite those within and outside of the wedding industry to get involved.

The chapter is asking for a suggested donation of $20 per person at the party. Donations will go directly towards helping to grant wishes to deserving couples. To RSVP please visit the chapters home page If you are a vendor and would like to contribute to the swag bag, please contact the chapter’s Marketing Chair, Marni Gold at For more information on the Wish Upon A Wedding organization, please visit***

The Art of Celebrity PR

December 20, 2010 by  
Filed under Blog, celebrity PR, public relations

You’re an up-and-coming actor and just landed a small role in Michael Bay’s next big Blockbuster but you have no idea how to tell the world of this news. The simple answer is to hire a public relations firm!

From the moment someone decides to have an acting (or music) career, they must know that if they are not in the spotlight, then they won’t become a star. Hiring a public relations team from the beginning will give you a leg up on your peers and give you the resources you need to succeed in the competitive acting world.

Celebrity pr is about more than just gossip magazines and news sites. It’s also about appearances on late night television shows and feature stories in well-respected magazines and newspapers throughout the world. It’s about attending the right V.I.P. events and being seen at the latest hotspots in NYC and Los Angeles. It’s about building your fan base- one Facebook friend at a time!

The right pr agency will be able to help identify your audience and target them and the media, accordingly. Justin Beiber appearing on the cover of AARP magazine would make no sense, but if he appeared on the cover on Teen Vogue, he would be directly speaking to his target audience and build a bigger buzz around him as a brand.

Whether you’re a reality star, soap opera actor the next action hero, Hollywood can be a competitive world. With the right mix of talent, press exposure and drive to succeed, you may be the next big A-lister!

For more information on celebrity pr tactics, contact The Hip Event today!

The PoweR of Celebrity

December 20, 2010 by  
Filed under Blog, events marketing, marketing, public relations

Everyone knows that a celebrity can sell. Attaching a brand to a celebrity can have a tremendous effect on a small business when you have the right public relations angle! Nowadays, brands pay big bucks for celebrity endorsements, but you don’t have to spend millions to get a celebrity endorsement- all you need are some insider tips and tricks to learn how to get a celebrity to love your product.

Get involved in VIP events
Getting your brand involved in celebrity events is a great way to tie yourself into the glitz and glamour of Hollywood. Sponsoring a movie premiere, after-party or even a gifting suite can make a huge impact on your business and will allow you to attach your name to any attending celebrities, so you can leverage this in your public relations outreach. Many large events can cost thousands, if not hundreds of thousands, of dollars to sponsor, but look for strategic partnerships and do a little research- you may be able to get involved in an event gift bag for an extremely discounted rate!

Get to know the stylists
Another way to reach the celebrity circuit is through gifting, which works especially well in fashion public relations and beauty public relations. By developing relationships with celebrity stylists and gifting or lending them product for use on their celebrity clients (like makeup, skincare or fashion pieces) you are creating opportunities for celebrities to unofficially brand your product when they are seen out and about and photographed by the paparazzi. This buzz will allow you to create an effective pr marketing campaign surrounding a brand’s celebrity followers, marking it as the “it” brand of Hollywood.

Remember, not all celebrities can help your brand. When targeting a celebrity to gift or choosing an event to sponsor do your research and keep in mind your brand identity and message to ensure you choose the right partnership opportunities.

Tweet This! – Twitter Public Relations

One of the most effective social media public relations tools for a business is Twitter. This online social site has grown tremendously in the past two years and boasts over 105 million registered users. Here are a few ways that you or your business can effectively utilize Twitter as a public relations tool.

Make Yourself an Expert
If you’re a business or consultant, you can take advantage of Twitter by tweeting messages pertaining to your businesses trade. Keep up with the current news stories and make daily comments that include your opinion on the hot topics, positioning yourself or your business as an expert. You may one day get an unexpected email from a news outlet that needs a quote from someone in your area of expertise!

Engage Customers
You can also utilize twitter to engage consumers. More and more large companies are dedicating social media public relations staff to manage their twitter and Facebook pages. If a consumer tweets how much they love their new product from your company you can engage them by offering up other products they will love! You will promote additional products to not only your happy customer but their followers as well.

Get Feedback
Businesses are also able to use Twitter to get quick customer feedback by monitoring trending topics about a particular product. If hundreds of twitter users are bashing a company or their products, a business may need to rethink the quality of products they are offering clients. Alternately, if hundreds of Twitter users love your product or brand, you can leverage this news in your advertising and public relations strategies, playing up the fact that there is a positive buzz around your brand!

Twitter can be an effective social media public relations tool that, if used correctly, can help your business grow through viral outreach. So, if you’re looking to expand and promote your business, start with the free Twitter tool.

What is Digital PR?

December 14, 2010 by  
Filed under Blog, guest post, public relations

This is a guest post by Jack Russell

Jack Russell is a professional freelancer and consultants in UK. He writes on various topics. For more information about news and media he recommends you to visit

Essentially Digital PR is brand promotion through various online channels. Just like traditional PR, Online PR can be reactive in responding to a crisis management situation, or proactive by implementing a planned strategy for online promotion.

There are five key tools in building online brand presence:

1. SEO - searching is the number one way to find information online. You can optimize this by identifying key search phrases and using these to improve search visibility.

2. Social Media – Social Media is a vital tool for Digital PR because it allows you to engage directly with your audience. Social Media platforms vary from blogging and forums to Facebook, LinkedIn (business networking), Digg (social bookmarking) and Twitter (microblogging). In order to build good dialogue it is essential to be open and useful to social media communities.

3. Digital assets – good Online PR strategy relies on good content. The nature of the internet encourages good content in a variety of forms such as video, audio and podcasts alongside the more traditional written and image formats.

4. Blogging – when used correctly, and when they are well optimized and strategically linked, blogs for specific brands can be an incredible PR asset. Other key bloggers are more likely to engage with you if you have your own blog as a referral point.

5. Search and Social Media Monitoring – It is very important to have some sort of system, where you can assess what was received well in the online community and what wasn’t, to help shape future strategies.

The most important thing to remember with Digital PR is to be transparent; the online community is generally suspicious of anything overly advertorial or branded; if your content must be branded then be honest about it.

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