One of the most effective social media public relations tools for a business is Twitter. This online social site has grown tremendously in the past two years and boasts over 105 million registered users. Here are a few ways that you or your business can effectively utilize Twitter as a public relations tool.
Make Yourself an Expert
If you’re a business or consultant, you can take advantage of Twitter by tweeting messages pertaining to your businesses trade. Keep up with the current news stories and make daily comments that include your opinion on the hot topics, positioning yourself or your business as an expert. You may one day get an unexpected email from a news outlet that needs a quote from someone in your area of expertise!
You can also utilize twitter to engage consumers. More and more large companies are dedicating social media public relations staff to manage their twitter and Facebook pages. If a consumer tweets how much they love their new product from your company you can engage them by offering up other products they will love! You will promote additional products to not only your happy customer but their followers as well.
Businesses are also able to use Twitter to get quick customer feedback by monitoring trending topics about a particular product. If hundreds of twitter users are bashing a company or their products, a business may need to rethink the quality of products they are offering clients. Alternately, if hundreds of Twitter users love your product or brand, you can leverage this news in your advertising and public relations strategies, playing up the fact that there is a positive buzz around your brand!
Twitter can be an effective social media public relations tool that, if used correctly, can help your business grow through viral outreach. So, if you’re looking to expand and promote your business, start with the free Twitter tool.