Little Black Dress Vodka Launch Party

Come out for the Little Black Dress Vodka Launch Party!

Thursday, February 2, 2012

6-10PM

Above Restaurant & Bar

There will be drink specials all night as well as Marathon Speed Dating.

Speed dating starts at 7pm. Tickets are running out, so make sure your preregister!

To purchase a ticket > Tickets

Come Meet Bravo TV’s Hottest Couple

Come meet Bravo TV’s hottest couple on television from the “Real Housewife of New Jersey”

Melissa & Joe Gorga

Join us for an in store appearance with the couple and enjoy a night of cocktails, hand rolled cigars and special discounts for the guys to shop for the special ladies in their lives.

Tuesday, February 7,2012

7-9PM

Please RSVP to rsvp@thehipevent.com or 973.707.7125

SCHULTZ SAMPLE SALE

Up to 80% off!!!

Thursday, January 26th AND

Friday, January, 27th 9:30- 7PM

Saturday, January 28th 9:30AM- 5PM

Sunday, January 29th 12PM- 4PM

For More Details > Check out facebook

346 Millburn Avenue

Millburn, Nj 07041

973.376.1285

SUPER SUNDAY

Come join the fun! Be a supportive fan and tailgate with the clan!

Meet Anthony Lombardi and Frank Buglione from Style Network’s Jerseylicious

VIP MEET & GREET PACKAGE- $40 per ticket

To purchase tickets go to > Tickets

Join us in Celebrating the Holidays and our 5th Anniversary!

You are cordially invited!!

(Click the image to visit our Facebook Event page)

When planning a business strategy, consider using Yelp

The current state of media is constantly in flux. Everyone knows that social platforms like Facebook, YouTube, and Twitter are excellent places to support your brand or business’s online presence, even if you’re not sure what results you want from them. But have you considered using Yelp.com? Yelp is a website dedicated to real people providing real reviews of local business relevant to your nearest city. Its a great way to explore and its also a great site to help grow your business. Check out this article from The New York Times below (or right here) to learn more about why you should use Yelp for your business.

Using the Web to Draw in Crowds

By DAN FOST

Published: May 21, 2008

NIKI RUSS FEDERMAN feels that her 94-year-old family business, Russ & Daughters on the Lower East Side of New York, is fighting for survival in a retail environment under assault by chain stores and generic tastes.

The delicatessen cases loaded with caviar, smoked salmon, pickled herring and homemade cream cheese, not to mention the dried fruits, chocolates and halvah at the sweets counter, signify a bastion in a battle to keep Jewish food culture from disappearing.

Ms. Russ Federman, 30, whose great-grandfather, Joel Russ, founded the store, says that business is thriving — thanks, at least in part, to Web sites that attract young cosmopolitan crowds to the Houston Street store. Those sites include Chowhound, where food lovers flock, and Yelp, which enables anyone to review a business.

“Sites like Yelp make places like us seem hip, as opposed to being seen as stodgy old-school places,” Ms. Russ Federman said.

Business owners are learning how to leverage Yelp in their sales efforts. Pat Ryan, 44, who owns Pat Ryan Moving and Storage in San Francisco, said he responded to every review he got on Yelp, good or bad.

One woman wrote a scathing review, Mr. Ryan recalled, because the company had damaged a piece of furniture. She was unaware that an insurance policy she had bought covered the item. “She wrote a one-star review,” he said. “I called her. We fully replaced it. And then she upgraded me from a one star to a five-star.”

Mr. Ryan said he had doubled his business since he started promoting it on Yelp.

Christopher Hall, 35, a hair stylist and the owner of Splitends, a salon in Costa Mesa, Calif., said Yelp was responsible for “tens over tens of thousands of dollars coming into my business.”

It started when Anita L., who has written more than 2,500 Yelp reviews, came in for a haircut and raved about it on the site. That drew others in. “They’re all Yelpers,” Mr. Hall said. “They write reviews. It’s speeding itself like a vacuum.”

Last month, Yelp introduced tools for business owners, including a way to contact reviewers privately and to extract more data from the site.

Joe Alexander, 42, a co-owner of Keetsa Mattress in San Francisco, had not heard of Yelp when he started his company last summer, and now he said he got 80 percent of his sales from Yelp.

“I don’t spend a dime on TV, newspaper or radio,” he said. He hires a search engine optimization company, to make sure he shows up in Google search results, and he buys ads on Yelp. “It blows me away that I can have 80 percent of my people coming from something that maybe costs me two grand a month,” he said.

Yelp typically refuses to remove negative reviews, insisting on giving users their say and letting people figure out if one comes from a shill. Jeremiah Owyang, an analyst with Forrester Research, said in an e-mail message that smart business owners would “get involved in Yelp, listening, responding and being an active part of the dialogue, some going so far as to place signs on their physical doors requesting reviews.”

“Why request reviews?” Mr. Owyang continued. “Research indicates that customers trust other reviews from peers like them. In fact, 83 percent trust opinions of a friend or acquaintance who has used the product or services. Only 63 percent of consumers trust a review of an expert. You can see where this is headed. Yelp is allowing customers to connect to each other, rather than relying on experts. Word of mouth prevails.”

DAN FOST

BBB Hip chapter preview and behind the scenes photos

If you don’t already know, our Maria Cucciniello was asked to share her knowledge and expertise on creating lasting buzz for your business for the folks over at Woodpecker Press. They’re putting together a fantastic book called Big Bold Business Advice from 100 New Jersey Business Women Business Owners, and Maria has contributed a chapter. In addition, they asked Maria to give a short interview for her chapter:

Head over to the BBB website to check out some of the behind the scenes photos from the video shoot.

The Hip Event’s Maria Cucciniello Dishes On Event Marketing & Other Hip Expertise

Our Maria recently wrote up a little something to get all those event marketers out there to think more on their toes and to educate those who might not know much about what we do. Click on the quick clip below to read the original post.

Annnnnd if you haven’t seen it yet, Maria’s also been a busy author too, contributing to the Big Bold Business Advice From 100 New Jersey Women Business Owners.
Thanks to Woodpecker Press.

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