Thursday, December 18, 2014

Smythe Volvo Grand Opening was a huge success!

June 24, 2014 by  
Filed under Blog, Event planning

The accomplished team at Smythe Volvo hosted an elegant grand opening celebration in their new showroom in Summit, NJ on June 17.  Smythe Volvo is one of the longest standing Volvo dealers in the U.S. and with the successful launch of its state-of-the-art showroom; it is now also one of the largest.

The mayor of Summit, Ellen Dickson, started off the evening with a ribbon cutting ceremony after conveying her well wishes for the promising new dealership.  Later in the evening, Kevin Flanagan, President of Smythe Volvo Inc., delivered a welcoming introduction speech, followed up by Tony Nicolosi, President and CEO of Volvo Cars North America, who had nothing but positive words to share with the over 200 attendees.  Volvo executives from around the world were present at the event, such as President and CEO of Volvo Car Group Hakan Samuelsson. A guest appearance from New York Giants running back, Rashad Jennings, was a highlight of the night due to his fun-loving personality.

The guests mingled to the sounds of “Rhythm for Real,” a funk and jazz band from Madison High School, while they sipped on cocktails courtesy of PURE Vodka.  The attendees were also welcomed to munch on hors d’oeuvres catered by the Brownstone.  For dessert, Palermo’s bakery donated an eye-catching, P1800 shaped cake for all attendees not only to eat, but also to look at.  There was also an informational table for “Alex’s Lemonade Stand,” a foundation in support of children’s cancer and cancer research, out all night.  Wells Fargo’s sponsorship at the delightful event helped Smythe Volvo kick start its long awaited opening in luxury!

There were over nine Volvo cars on display in the polished dealership. Jakob, the first Volvo ever made, and the rare and vintage P1900 were both key focal points for guests to admire.


For more information about Smythe Volvo or their new showroom, please contact Lisa at The Hip Event by phone (908) 603-5403 or by e-mail,


A Beautiful Night at Dieci Uomo

April 25, 2014 by  
Filed under Blog, Event planning, events marketing

Another fantastic Happy Hour took place last night, April 24, 2014 at men’s salon Dieci Uomo in Livingston, NJ. Sounds from a live DJ were playing as men were pampered with a discounted hot shave and complimentary express manicures, chair massages and shoe shines. Afterwards, they were able to relax with delicious bites available from local restaurant Calabria’s as well as open bar and complimentary cigars from Fume Cigars. There was even a brief discussion held on the background and benefits of Botox from P.A. Stephanie Rosen with free injections to men who were interested in trying the service.

Schultz Furrier Valentine’s Day Event

431257_345390465493837_143263262373226_1085584_554776499_nOur Valentine’s Day event at Schultz Furrier was a huge success! The party took place on February 7th at Schultz Furrier in Millburn, NJ. Thank you to everyone who came out for this special night.

RHONJ’s Melissa and Joe Gorga made a special appearance to enjoy cocktails and mingle with other guests. Of course, there was shopping in store for everyone and Joe didn’t let Melissa leave empty handed. He bought his wife abeautiful lynx coat to wear on chilly nights.

Melissa in fur

If you want to purchase a stunning fur piece like Melissa’s coat visit Schultz Furrier.

346 Millburn Avenue
Millburn, NJ 07041
(973) 376-1285

Geographic PR- Local Press for National Businesses

Finding the appropriate venue for an event or the perfect publication for promoting your new business or product can be tricky. Even for large, national businesses. Most companies that can afford to promote on the national level do so through a wide array of demographics and media channels and when these want to focus their public relations outreach in local publications that target niche consumers, they can often saturate regional media channels.

Here are some tips for an effective public relations campaign when trying to cultivate local press for national businesses:

1) Know your target audience: Many large cities across the country are segmented into smaller neighborhoods, and those neighborhoods can be divided up even more. Do some research to determine the age range, languages used, and general behaviors of the locations to be targeted, this will help you better understand and narrow down the best pr marketing strategies that will sell your business.

2) Know the area: Try to create a link to your product or service to the area you are targeting. If you are trying to publicize your pool-installation business to the Jersey shore area, come up with unique tactics to interest the public.

3) Know what media channels an area population follows: Many smaller communities have at least one daily newspaper and a local magazine that reach them, but it’s important to tap into weekly community newspapers as well. Community newspapers are hyper-localized so they are the perfect outlet when a company is trying to target a specific market. Hyper-local social websites and blogs are also important to include in your public relations outreach.

Determining the appropriate channels is key when drumming up local press. It is also a good idea to consult with the regional experts. Consult with a local pr marketing firm to help streamline the process.

Tying Your Business to Charity With PR

September 30, 2010 by  
Filed under Blog, Branding, Event planning, events marketing, public relations

An effective tool in public relations and marketing is getting your business involved in charitable events throughout your community. Many businesses choose to donate to a local nonprofit organization, while others choose to take on a bigger role and host special events to raise funds for specific organizations.

When our client, Dieci Lifestyle Spa, wanted to host an event to benefit Susan G. Komen, we were excited at the chance to marry the salon business with a fun and unique event that brought awareness and raised funds for breast cancer research. We could have held a gala or auction, but we really wanted to get across the upscale nature of our client while touching on a young, hip audience, so The Hip Event created a high-energy fashion and hair show that melded beauty, music, shopping and charity. Not only did we raise funds and awareness for breast cancer research but we were able to create a unique fashion event that served out client and the local community.

Non-profit, or charity public relations has become a unique tool to gain awareness for a businesses and the charitable organizations. Dieci Lifestyle Spa’s Scratch the Surface event not only helped gained awareness and donations for a Susan G. Komen, but it also helped to put our client in the spotlight. Our public relations efforts surrounding this event helped our client gain notoriety in the local community as well as salon industry and they were featured in a variety of news outlets including: The Star Ledger, Day Spa and WXRK’s 92.3 NOW!

Hire an Event Planner

August 29, 2010 by  
Filed under Blog, Event planning, events marketing, marketing

Organizing any kind of special event can be stressful. It can actually become a down right burden if you are not the creative type, do not have the time, or lack the skills to put on a show for other people. To save your sanity, hiring an event planner may just be the perfect thing to put on a perfect evening.

Event planners specialize in making your life easier and event unforgettable, whether it’s the annual office party or a rally for a cause, event planners are always a good tool to utilize.

Hiring an event planner is the best way to overcome any type of issue that can be encountered while putting an event together. The number one benefit of having an event planner is that it is a big time saver in your already busy schedule. Event planners schedule appointments, get directions, and take notes to help keep the event organized for you. They know you have better things to do then sit in front of the computer searching for the best food, venue, or music to have. This is why they exist.
Event planners also have the creative mind set to help put on a memorable event. It is an event planners job to stay up to date on the latest trends to come up with different ideas. Brainstorming is the basis for putting on an interesting and successful event. And hiring an event planner can also help you put your ideas into a specific theme.
While it may seem cheaper to plan an event yourself, it is actually more cost effective to hire an event planner. Event planners are used to planning all sorts of events. They have the ability to provide the vendors that work well with your budget, theme, and needs. Event planners build relationships with different vendors due to prior events held. Vendors enjoy working with event planners and are most likely to drop the price if they have a good relationship with an event planner.

Overall, an event planner has the sufficient staff and support in order to make your event go off without a hitch. By hiring an event planner, you can guarantee your event will be exactly what you envisioned.

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