Thursday, April 24, 2014

Gala Season: The Most Charitable Time of the Year.

April 9, 2014 by  
Filed under Blog, events marketing, Gallery, Upcoming Events

The spring season brings the world many gifts. Yes we’re talking about the perfect warm weather after a blistering cold winter, sunshine, flowers, new fashion trends, and more; but there is something more important we have on our minds.

Right now we are in the midst of Gala Season, the time of the year where all types of people have the opportunity of getting dressed in their bests for a night out in order to celebrate a unique aspect of their community and support a great cause. What is so amazing about specific Gala events are that they bring out the best in so many people. This just happens to be the most charitable time of the year and New Jersey is home of some of the most fun and charitable events of the season. It’s really hard to resist the idea of getting dressed up in a beautiful gown or breaking out the tuxedo for a night of fun and the warm feeling of knowing you made a positive difference in someone’s life.

So you’re probably sitting there right now just about ready to type “local galas coming up” in your Google bar. Well no need for that! We are about to give you the inside scoop of the most popular Gala’s happening in our area and how you can get involved.

 

April 9: Montclair Art Museum host Decades: A Century of Fashion

We have been buzzing about this event for months now and we are so excited that the day is almost here. Although this is not your typical night out on the town, gown/tuxedo-wearing Gala, it is still a fun-filled afternoon of glitz and glam, with celebrity guest speaker, Cameron Silver. Silver is a world-renowned designer, red carpet trendsetter and owner of Decades; a couture vintage boutique that brought a new standard to everyday dress in Hollywood. The museum welcome’s Silver all the way from his L.A. hometown on April 9, 2014 from 11am to 3pm for a luncheon, lecture and vintage trunk show of his rare couture finds.

East coast residents can enjoy this once in a lifetime opportunity to meet Silver and shop his collection in-person during this specially-curated event. Cameron Silver will take each guest though a century of fashion, which will include; his inspiration on choosing the right garments for his celebrity clients, his red carpet commentary and his most recent place in Hollywood as a Bravo hit reality television star on,  “The Duke of Melrose”. After listening to Silver’s inspirational journey in fashion and the arts, partake in a luxury basket raffle from chic contributors throughout our area.  Items include special packages donated from Steve Madden, Bangz Salon and Spa, Bobbi Brown Cosmetics, and shopping sprees from Montclair boutiques such as Stella and Dot, Dot Reeder, Barbara Eclectic and much more. Tickets start at $150 per person and are available at http://www.montclairartmuseum.org/.

 

April 26: The Montclair Art Museum Salutes a Century with a Grand Celebration

The Montclair Art Museum is a notable-community based institution with an international reputation and it is located in our home state. So to really celebrate 100 years upon opening their doors to the public, The Montclair Art Museum has put together a Centennial Ball followed by a Fashionably Late Dance Party. Guests are invited to partake in the fun by dressing from their favorite decade, as the mannequins will be in vintage clothing for a chic soirée to celebrate art and fashion through the century. Cocktails will be held in Leir Hall at 6:30pm inside the Museum followed by dinner in the Grand Tent at 8:00pm on the front lawn. The gala will celebrate MAM’s past presidents and founders William T. Evans and Florence Rand Lang as well as leaders who have helped transform the museum galleries through the decades.  Guests will enjoy sounds from a capella group “Unaccompanied Minors” and a solo from 16 year-old Montclair Kimberley Academy student Kimani Freeman showcasing 20th century favorites with the Hank Lane Band. A silent and live auction will also be held in celebration of art and the future it holds at the museum with luxury gifts from H. Stern, Marchesa and many more. The night is then all tied together with a fashionably late dance party, giving everyone the perfect excuse to get dressed up and dance the night away.

MAM is hosting the party you don’t want to miss. The Fashionably Late Dance Party portion of the night will include lounge style seating, music by New York City Celebrity DJ, Gabriel Levy, and bites of comfort food delicacies from NYC eatery The Melt Shop as well as street car eats from Applegate Farms. There are even private coach busses bound for Montclair on the night of the event so that city dwellers can attend. Tickets to the Centennial Ball start at $500 per person and $75 per person for the Fashionably Late Dance Party and can be purchased at www.montclairartmuseum.org.

 

May 2: Paper Mill Play House the Curtain Up on the 76th Season Gala

Most of us know that The Paper Mill Play House is New Jersey’s famous home for the art of American Musical Theater, bringing “Broadway to Our Own Backyard.” Not only do they give back to the community by providing quality entertainment for all to see, but they also host and annual fundraising gala that ensures a bright future for non-for-profit art organizations.  On May 2, Paper Mill Playhouse will hold its most important fundraiser of the year, the Curtain Up on the 76th Season Gala, at the renowned Hilton Short Hills.

This black tie evening will include dinner, dancing, notable auctions, and Broadway entertainment like you have never seen it before. The Curtain Up on the 76th Season Gala will also feature performances from The Eddie Bruce Band and students from Paper Mill’s Education programs. And this wouldn’t be a proper Gala event if it didn’t honor those who contribute to making Musical Theater what it is today.

Television, screen and stage icon, Tony Danza, will accept the Frank Carrington Excellence in the Arts Award during the Gala. Danza has recently made his Paper Mill Play House debut in the world premier musical Honeymoon in Vegas in a critically acclaimed performance as Tommy Korman. Paper Mill will also be honoring Linda Bowden, New Jersey Regional President at PNC Bank, who will receive the Byrne/Kean Arts Advocate Award.  Linda and PNC are playing an important leadership role in keeping Paper Mill and the theater arts so vibrant in our state.

Last year’s gala was an extraordinary event and sold out very quickly, if you are interested they encourage you to act as quickly as possible. For more information, you can contact Leigh Schaedel via email or call (973) 315-1663.

 

May 31: South Orange Preforming Arts Center’s Gala Celebration with Barbra Cook

New Jersey continues to honor the world of arts and entertainment at the South Orange Preforming Arts Center’s Gala Celebration. On May 31, SOPAC hosts an evening with Barbra Cook, who is considered “Broadway’s favorite ingénue” for the successful reputation she gained during her prime on the Broadway Musical scene. Her silvery soprano, purity of tone, and warm presence continue to delight audiences around the world. After taking a bit of a hiatus from Broadway, Cook returned to the stage in 2011 and was then nominated for a Tony Award for her performance in the musical Sondheim on Sondheim.

May 31 is your chance to experience Barbara Cook’s graceful presence and musical talents first hand with SOPAC. Join them for this intimate concert, which will be the culmination of the South Orange Performing Arts Center’s Gala Celebration. Orchestra seating at the $325 and $225 levels include a formal dinner in the loft at 7pm. Other sponsorship packages are available by contacting the Development Department at 973-382-1033.

 

There’s no better way to enjoy a night of entertainment and celebration than by celebrating the world of Art’s and Entertainment. Now that you know the when, where, why, and how’s of the hottest Gala events in our area this season, it’s time to start planning out your outfits. Remember, when it comes to a Celebratory Gala Event, the more glitz and glam the better!

The Montclair Art Museum Salutes a Century with a Grand Celebration!

April 1, 2014 by  
Filed under Blog, events marketing

The Montclair Art Museum is a notable, community-based institution with an international reputation. They are the home of a renowned collection of American and Native American art that uniquely highlights art making in the United States over the last three hundred years. The collection includes more than 12,000 objects: paintings, prints, original works on paper, photographs, and sculpture by American artists from the 18th century to the present. Also, The Museum’s education programs serve a wide public and bring artists, performers, and scholars to the Museum on a regular basis.

On January 15, 1914, the Montclair Art Museum opened its doors for the first time to the public. In celebration of their 100th year, all throughout 2014 the Museum has been and continues to celebrate that moment with a wide variety of events and activities. So far MAM has put together various art exhibitions and showcasing events for the public and there are still many events to look forward to as their 100th year celebrations continue. Events such as a Celebrity featured Luncheon and the highly anticipated Centennial Ball are still yet to come in the month of April.

With that, the Montclair Art Museum invites YOU to the party of the century! On April 26th, The Montclair Art Museum will host their self-titled Centennial Ball, celebrating art through the decades. To go along with the celebratory theme of the night, guests are invited to partake in the fun by dressing from their favorite decade for a chic soirée to better capture the essence of celebrating art and fashion through the century. Use “The Great Gatsby” as a source of inspiration for the hottest 1920’s look and get your men looking as dapper as Mr. DiCaprio. Once you’ve got the perfect look, cocktails will be held in Leir Hall at 6:30pm inside the Museum followed by dinner in the Grand Tent at 8:00pm on the front lawn.

The evening will celebrate MAM past presidents, founders William T. Evans and Florence Rand Lang and the leaders who have helped transform the Museum galleries over the past century. A silent and live auction will also be held in celebration of art and the future it holds at the museum with luxury gifts from H. Stern, Marchesa and many more. The night is then all tied together with a fashionably late dance party, giving everyone the perfect excuse to get dressed up and dance the night away.

MAM is hosting the party you don’t want to miss. The Fashionably Late Dance Party portion of the night will include lounge style seating, music by New York City Celebrity DJ, Gabriel Levy, and bites of comfort food delicacies from NYC eatery The Melt Shop as well as street car eats from Applegate Farms. There are even private coach busses bound for Montclair on the night of the event so that city dwellers can attend.

Help the Montclair Art Museum blow out one hundred candles and celebrate 100 years of fashion and art at their Centennial Ball and a Fashionably Late Dance Party. It’s a party no from any decade or generation is going to want to miss! For more information on the event, please contact Valerie Bendish at valerie@thehipevent.com or by phone at (973) 975-3236.

Happy Hour with Dieci Uomo

March 15, 2014 by  
Filed under Blog, events marketing

It wasn’t too long ago that we gave you the inside scoop about how exclusivity is changing the male grooming industry. In today’s society, there is more pressure than ever for a male to look good. That is why Dieci Uomo Salon for Men of Livingston, NJ is having a special discount event for all male business professionals.

On Thursday, March 27th, join Dieci Uomo from 5pm to 8pm for the ULTIMATE happy hour. This may not be what you consider your typical happy hour, but it’s BETTER! Indulge yourself with a luxe pampering session that is guaranteed to relieve some of that stress from work and make you feel great. Every professional deserves to look the part and having the right style is only half the battle. So take advantage of the fact that Dieci Uomo is offering a special discounted haircut for only $35.

 

Not only will you be getting a stylish haircut, but this offer also includes a complimentary express manicure, shoeshine, and chair massage. Free food and drinks will also be provided during the duration of the event, which is more than enough of a reason to take advantage of this opportunity. What man wouldn’t want to look great, feel fresh, and just completely indulge himself after a long work day?

 

You work hard and you deserve a clean cut and professional look. A beauty treatment may not be a man’s initial ideal way of indulging himself, but Dieci Uomo has done everything possible in order to create an environmentally sound building as well as giving it the ambiance of a private club. After the treatment you will receive, you will never feel more masculine.

 

So ladies, if you’re reading this, pass this information on to the men in your life. If he feels great, you know you will too! To attend this event, please call 973.535.1400 or visit their website. Hope to see you there!

 

Vintage Never Goes Out of Style

March 10, 2014 by  
Filed under Blog, events marketing

 

If we wanted to be literal, the term “vintage” is used to describe clothing between 20 and 100 years old. Vintage clothing is a representative of the era in which it was produced, just like what you wear represents who you are. Vintage is also exemplified as a style, dressed up in a way that usually consists of a classic design and is accessorized in such a way that it hints at specific period of fashion. Also, every era of fashion had a different way of flattering the body, so virtually anyone could adapt to a vintage style and pull it off. For example, the 40’s were a time that was great for a more curvy shape because the tailoring was more defined at the waist.

Now we want to emphasize the fact is that there are limited amounts of vintage clothing; therefore you really need to know where to shop for it. The best local resources are always thrift shops, Salvation Army stores, and possibly charity shops in wealthy neighborhoods. Etsy is also a great resource for fabulous vintage finds. Many people love vintage clothing, but not everyone loves the fact that you have to go to secondhand stores to grab some of the best finds. There are many designers and boutiques out there that offer clothing that tailor to those who have a more vintage taste. One of those people happens to be Cameron Silver, world-renowned designer, red carpet trendsetter and owner of Decades; a couture vintage boutique that brought a new standard to everyday dress in Hollywood.

Silver’s boutique is the world’s leader in vintage and modern pre-loved luxury clothing and accessories. Decades is known for finding beautiful, timeless vintage and modern pieces like no one else. With his expert knowledge of the fashion industry, Silver has been able to obtain pristine and luxurious pieces from Alaia, Hermes and Dior vintage glamour. Most recently, he’s collaborated with Tommy Hilfiger, for whom he curated a capsule collection containing vintage pieces. Nine West also recently enlisted him to design a (wildly successful) capsule collection.

Now get this. Cameron Silver is coming to our area and bringing some prime pieces from his collection with him. On Wednesday, April 9th, the Montclair Arts Museum rings in their 100th Birthday with an afternoon of glitz and glam with special guest speaker none other than, Cameron Silver. The museum welcome’s Silver all the way from his L.A. hometown for a luncheon, lecture and vintage trunk show of his rare couture finds.  East coast residents can enjoy this once in a lifetime opportunity to meet Silver and shop his collection in-person during this specially-curated event. Silver will take each guest though a century of fashion, which will include; his inspiration on choosing the right garments for his celebrity clients, his red carpet commentary and his most recent place in Hollywood as a Bravo hit reality television star on,  “The Duke of Melrose”.  If you have the chance to make it to the event, I wouldn’t miss out. For more information about that, you can visit www.montclairartmuseum.org and reserve a spot today!

Schultz Furrier Valentine’s Day Event

431257_345390465493837_143263262373226_1085584_554776499_nOur Valentine’s Day event at Schultz Furrier was a huge success! The party took place on February 7th at Schultz Furrier in Millburn, NJ. Thank you to everyone who came out for this special night.

RHONJ’s Melissa and Joe Gorga made a special appearance to enjoy cocktails and mingle with other guests. Of course, there was shopping in store for everyone and Joe didn’t let Melissa leave empty handed. He bought his wife abeautiful lynx coat to wear on chilly nights.

Melissa in fur

If you want to purchase a stunning fur piece like Melissa’s coat visit Schultz Furrier.

346 Millburn Avenue
Millburn, NJ 07041
(973) 376-1285

The PoweR of Celebrity

December 20, 2010 by  
Filed under Blog, events marketing, marketing, public relations

Everyone knows that a celebrity can sell. Attaching a brand to a celebrity can have a tremendous effect on a small business when you have the right public relations angle! Nowadays, brands pay big bucks for celebrity endorsements, but you don’t have to spend millions to get a celebrity endorsement- all you need are some insider tips and tricks to learn how to get a celebrity to love your product.

Get involved in VIP events
Getting your brand involved in celebrity events is a great way to tie yourself into the glitz and glamour of Hollywood. Sponsoring a movie premiere, after-party or even a gifting suite can make a huge impact on your business and will allow you to attach your name to any attending celebrities, so you can leverage this in your public relations outreach. Many large events can cost thousands, if not hundreds of thousands, of dollars to sponsor, but look for strategic partnerships and do a little research- you may be able to get involved in an event gift bag for an extremely discounted rate!

Get to know the stylists
Another way to reach the celebrity circuit is through gifting, which works especially well in fashion public relations and beauty public relations. By developing relationships with celebrity stylists and gifting or lending them product for use on their celebrity clients (like makeup, skincare or fashion pieces) you are creating opportunities for celebrities to unofficially brand your product when they are seen out and about and photographed by the paparazzi. This buzz will allow you to create an effective pr marketing campaign surrounding a brand’s celebrity followers, marking it as the “it” brand of Hollywood.

Remember, not all celebrities can help your brand. When targeting a celebrity to gift or choosing an event to sponsor do your research and keep in mind your brand identity and message to ensure you choose the right partnership opportunities.

Tying Your Business to Charity With PR

September 30, 2010 by  
Filed under Blog, Branding, Event planning, events marketing, public relations

An effective tool in public relations and marketing is getting your business involved in charitable events throughout your community. Many businesses choose to donate to a local nonprofit organization, while others choose to take on a bigger role and host special events to raise funds for specific organizations.

When our client, Dieci Lifestyle Spa, wanted to host an event to benefit Susan G. Komen, we were excited at the chance to marry the salon business with a fun and unique event that brought awareness and raised funds for breast cancer research. We could have held a gala or auction, but we really wanted to get across the upscale nature of our client while touching on a young, hip audience, so The Hip Event created a high-energy fashion and hair show that melded beauty, music, shopping and charity. Not only did we raise funds and awareness for breast cancer research but we were able to create a unique fashion event that served out client and the local community.

Non-profit, or charity public relations has become a unique tool to gain awareness for a businesses and the charitable organizations. Dieci Lifestyle Spa’s Scratch the Surface event not only helped gained awareness and donations for a Susan G. Komen, but it also helped to put our client in the spotlight. Our public relations efforts surrounding this event helped our client gain notoriety in the local community as well as salon industry and they were featured in a variety of news outlets including: The Star Ledger, Day Spa and WXRK’s 92.3 NOW!

The Benefits of Social Networking for your Business

It seems now more than ever that social networking is taking over everyone’s lives. It is in a good way of course, because there is no better way to get your business’ name out there than by using social networks. Crazy idea, yet not really.
Social Networking sites, such as Myspace, Facebook, Twitter, and more have become online networks that can help your business tremendously! These websites can help you find the right people to hire for your business, market your product effectively, and maybe even find a manufacturer.

These social networking sites give a business the ability to market their product or service to a variety of different people. Since online is virtually the fastest news source nowadays, it helps a business to engage with potential customers faster and more directly and easily.

If your business has a website, social networking helps to create more buzz around your product, brand, or service because different links to your website can give you the benefit of the search engine ranking. Being involved on a social networking page also gives your business the benefit of you looking like an actual human being. Meaning you are “hip” and up to date on the latest trends in the world to give you a more fun and positive image. And social networking is definitely a big one. Overall, it is the cheapest and easiest way to get your name out there and remembered.

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