Schultz Furrier Valentine’s Day Event

Our Valentine’s Day event at Schultz Furrier was a huge success! The party took place on February 7^th at Schultz Furrier in Millburn, NJ. Thank you to everyone who came out for this special night.

RHONJ’s Melissa and Joe Gorga made a special appearance to enjoy cocktails and mingle with other guests. Of course, there was shopping in store for everyone and Joe didn’t let Melissa leave empty handed. He bought his wife abeautiful lynx coat to wear on chilly nights.

If you want to purchase a stunning fur piece like Melissa’s coat visit Schultz Furrier.

346 Millburn Avenue
Millburn, NJ 07041
(973) 376-1285

The PoweR of Celebrity

Everyone knows that a celebrity can sell. Attaching a brand to a celebrity can have a tremendous effect on a small business when you have the right public relations angle! Nowadays, brands pay big bucks for celebrity endorsements, but you don’t have to spend millions to get a celebrity endorsement- all you need are some insider tips and tricks to learn how to get a celebrity to love your product.

Get involved in VIP events
Getting your brand involved in celebrity events is a great way to tie yourself into the glitz and glamour of Hollywood. Sponsoring a movie premiere, after-party or even a gifting suite can make a huge impact on your business and will allow you to attach your name to any attending celebrities, so you can leverage this in your public relations outreach. Many large events can cost thousands, if not hundreds of thousands, of dollars to sponsor, but look for strategic partnerships and do a little research- you may be able to get involved in an event gift bag for an extremely discounted rate!

Get to know the stylists
Another way to reach the celebrity circuit is through gifting, which works especially well in fashion public relations and beauty public relations. By developing relationships with celebrity stylists and gifting or lending them product for use on their celebrity clients (like makeup, skincare or fashion pieces) you are creating opportunities for celebrities to unofficially brand your product when they are seen out and about and photographed by the paparazzi. This buzz will allow you to create an effective pr marketing campaign surrounding a brand’s celebrity followers, marking it as the “it” brand of Hollywood.

Remember, not all celebrities can help your brand. When targeting a celebrity to gift or choosing an event to sponsor do your research and keep in mind your brand identity and message to ensure you choose the right partnership opportunities.

Tying Your Business to Charity With PR

An effective tool in public relations and marketing is getting your business involved in charitable events throughout your community. Many businesses choose to donate to a local nonprofit organization, while others choose to take on a bigger role and host special events to raise funds for specific organizations.

When our client, Dieci Lifestyle Spa, wanted to host an event to benefit Susan G. Komen, we were excited at the chance to marry the salon business with a fun and unique event that brought awareness and raised funds for breast cancer research. We could have held a gala or auction, but we really wanted to get across the upscale nature of our client while touching on a young, hip audience, so The Hip Event created a high-energy fashion and hair show that melded beauty, music, shopping and charity. Not only did we raise funds and awareness for breast cancer research but we were able to create a unique fashion event that served out client and the local community.

Non-profit, or charity public relations has become a unique tool to gain awareness for a businesses and the charitable organizations. Dieci Lifestyle Spa’s Scratch the Surface event not only helped gained awareness and donations for a Susan G. Komen, but it also helped to put our client in the spotlight. Our public relations efforts surrounding this event helped our client gain notoriety in the local community as well as salon industry and they were featured in a variety of news outlets including: The Star Ledger, Day Spa and WXRK’s 92.3 NOW!

The Benefits of Social Networking for your Business

It seems now more than ever that social networking is taking over everyone’s lives. It is in a good way of course, because there is no better way to get your business’ name out there than by using social networks. Crazy idea, yet not really.
Social Networking sites, such as Myspace, Facebook, Twitter, and more have become online networks that can help your business tremendously! These websites can help you find the right people to hire for your business, market your product effectively, and maybe even find a manufacturer.

These social networking sites give a business the ability to market their product or service to a variety of different people. Since online is virtually the fastest news source nowadays, it helps a business to engage with potential customers faster and more directly and easily.

If your business has a website, social networking helps to create more buzz around your product, brand, or service because different links to your website can give you the benefit of the search engine ranking. Being involved on a social networking page also gives your business the benefit of you looking like an actual human being. Meaning you are “hip” and up to date on the latest trends in the world to give you a more fun and positive image. And social networking is definitely a big one. Overall, it is the cheapest and easiest way to get your name out there and remembered.

Boosting Business with Public Relations and Special Events

In today’s economy, independent retailers have been struggling to stay afloat. Fashion boutiques are working harder than ever to compete with department and stores and are struggling to gain as much attention in the community as the bigger stores. One way that independent retailers are now increasing business is through their public relations outreach and in-store special events!

Keeping customers happy, while exposing your boutique to new clientele is the key to a successful independent retail business. By offering patrons unique in-store events, you will create a fun, hip atmosphere that will drive traffic to your business. Whether it’s a wine tasting or “sweet treat” cupcake party, offering customers exclusive discounts and promotions, you are sure to draw even more business for a successful event!

Promoting your special event, no matter how big or how small, is the key to draw in guests and create a buzz around your event. A press release distributed to local media contacts will allow you the possibility of being featured in a community paper or on-line news site. The second way to promote your event is through social media communication. Make sure you tell your Facebook fans about your event and “invite” them with a Facebook invitation; this will give you a good opportunity for your customers to promote your event through word of mouth, or the “click share” of Facebook!

For small boutiques, the best way to stay in business is to stay on top of people’s minds. Special events coupled with strategic public relations outreach allows you effectively get your name out to the public, increasing a boutique’s awareness among local target consumers.

Hire an Event Planner

Organizing any kind of special event can be stressful. It can actually become a down right burden if you are not the creative type, do not have the time, or lack the skills to put on a show for other people. To save your sanity, hiring an event planner may just be the perfect thing to put on a perfect evening.

Event planners specialize in making your life easier and event unforgettable, whether it’s the annual office party or a rally for a cause, event planners are always a good tool to utilize.

Hiring an event planner is the best way to overcome any type of issue that can be encountered while putting an event together. The number one benefit of having an event planner is that it is a big time saver in your already busy schedule. Event planners schedule appointments, get directions, and take notes to help keep the event organized for you. They know you have better things to do then sit in front of the computer searching for the best food, venue, or music to have. This is why they exist.
Event planners also have the creative mind set to help put on a memorable event. It is an event planners job to stay up to date on the latest trends to come up with different ideas. Brainstorming is the basis for putting on an interesting and successful event. And hiring an event planner can also help you put your ideas into a specific theme.
While it may seem cheaper to plan an event yourself, it is actually more cost effective to hire an event planner. Event planners are used to planning all sorts of events. They have the ability to provide the vendors that work well with your budget, theme, and needs. Event planners build relationships with different vendors due to prior events held. Vendors enjoy working with event planners and are most likely to drop the price if they have a good relationship with an event planner.

Overall, an event planner has the sufficient staff and support in order to make your event go off without a hitch. By hiring an event planner, you can guarantee your event will be exactly what you envisioned.