Fisher-Price product, savvy or impersonal?

Fisher-Price puts out a new product called "Apptivity Seat" retailing at $80, an iPad is hooked up in front of infants chair for entertainment- but is it educational or invasive? Fisher-Price describes it as, "Soothing, entertaining and technology all in one great grow-with-me seat for baby! Lock your iPad device inside the case to protect from dribbles and drool.