Come out for the Little Black Dress Vodka Launch Party!

Thursday, February 2, 2012

6-10PM

Above Restaurant & Bar

There will be drink specials all night as well as Marathon Speed Dating.

Speed dating starts at 7pm. Tickets are running out, so make sure your preregister!

To purchase a ticket > Tickets

Come meet Bravo TV’s hottest couple on television from the “Real Housewife of New Jersey”

Melissa & Joe Gorga

Join us for an in store appearance with the couple and enjoy a night of cocktails, hand rolled cigars and special discounts for the guys to shop for the special ladies in their lives.

Tuesday, February 7,2012

7-9PM

Please RSVP to rsvp@thehipevent.com or 973.707.7125

Up to 80% off!!!

Thursday, January 26th AND

Friday, January, 27th 9:30- 7PM

Saturday, January 28th 9:30AM- 5PM

Sunday, January 29th 12PM- 4PM

For More Details > Check out facebook

346 Millburn Avenue

Millburn, Nj 07041

973.376.1285

Come join the fun! Be a supportive fan and tailgate with the clan!

Meet Anthony Lombardi and Frank Buglione from Style Network’s Jerseylicious

VIP MEET & GREET PACKAGE- $40 per ticket

To purchase tickets go to > Tickets

Giselle received her Bachelor of Arts in Communications from Caldwell College. She has worked in the fast-paced entertainment industry for over five years. She started at New York’s hit music station, Z100 as a Promotions Assistant working on all promotional events for clients, as well as exclusive events for A-list celebrities. Yankovich then took the next step in her career becoming the PR Coordinator at Bauer Publishing’s Life & Style Weekly. She coordinated fashion, beauty and lifestyle segments for national television and radio outlets. She also pitched national media daily securing placements of Life & Style’s news stories.

Following that, she became the Community Marketing Manager at GOOM Radio handling social media, special events and securing new business.

Starting at The Hip Event in September of 2011 Giselle brings her passion for event planning. She loves thinking of unique ideas for each client to make sure each affair is a one-of-a-kind experience. Giselle will be responsible for creating new partnerships, marketing The Hip Event’s current clients with strategic planning and overseeing the company in general. As she learns more and grows with the company, she looks forward to expanding her creativity.

We welcome Giselle Yankovich, and look forward to a prosperous future with her. For more information contact The Hip Event at 973.707.7125 or email Giselle Yankovich at Giselle@thehipevent.com.

 
About The Hip Event:

Founded in 2007, The Hip Event is a full-service boutique agency specializing in public relations, marketing, special events and communication management that caters to upscale industry clients within the fashion, beauty, hospitality, retail and entertainment industries. The Hip Event connects brands with target media outlets for optimal consumer exposure. By mixing our creative style with a traditional public relations approach, we focus on putting clients in front of key editors and producers from top media media outlets to reach target audiences. From concept to completion, The Hip Event handles all aspects of event management including production and publicity in order to meet your event goals. Our services incorporate, but are not limited to, defining event objectives, selecting venues, pre-production, vendor relations, staffing requirements and permits.

(Click the image to visit our Facebook Event page)

On December 16th, Di MODOLO at The Mall at Short Hills is spreading a little joy this holiday season with their Linked by Love Collection and special guest, Tracy DiMarco from the Style Network’s Jerseylicious.

Tracy will be at the store from 12pm  - 2pm signing Di MODOLO jewelry pouches that will be given away with each purchase of the day. In addition, 10% of proceeds will be donated to Tracy’s favorite charity, St. Jude’s Children’s Hospital.

Di MODOLO
The Mall at Short Hills
1200 Morris Tpke.
Short Hills, NJ 07078

Click here for an exclusive Facebook invite.

Using the Web to Draw in Crowds

By DAN FOST

Published: May 21, 2008

NIKI RUSS FEDERMAN feels that her 94-year-old family business, Russ & Daughters on the Lower East Side of New York, is fighting for survival in a retail environment under assault by chain stores and generic tastes.

The delicatessen cases loaded with caviar, smoked salmon, pickled herring and homemade cream cheese, not to mention the dried fruits, chocolates and halvah at the sweets counter, signify a bastion in a battle to keep Jewish food culture from disappearing.

Ms. Russ Federman, 30, whose great-grandfather, Joel Russ, founded the store, says that business is thriving — thanks, at least in part, to Web sites that attract young cosmopolitan crowds to the Houston Street store. Those sites include Chowhound, where food lovers flock, and Yelp, which enables anyone to review a business.

“Sites like Yelp make places like us seem hip, as opposed to being seen as stodgy old-school places,” Ms. Russ Federman said.

Business owners are learning how to leverage Yelp in their sales efforts. Pat Ryan, 44, who owns Pat Ryan Moving and Storage in San Francisco, said he responded to every review he got on Yelp, good or bad.

One woman wrote a scathing review, Mr. Ryan recalled, because the company had damaged a piece of furniture. She was unaware that an insurance policy she had bought covered the item. “She wrote a one-star review,” he said. “I called her. We fully replaced it. And then she upgraded me from a one star to a five-star.”

Mr. Ryan said he had doubled his business since he started promoting it on Yelp.

Christopher Hall, 35, a hair stylist and the owner of Splitends, a salon in Costa Mesa, Calif., said Yelp was responsible for “tens over tens of thousands of dollars coming into my business.”

It started when Anita L., who has written more than 2,500 Yelp reviews, came in for a haircut and raved about it on the site. That drew others in. “They’re all Yelpers,” Mr. Hall said. “They write reviews. It’s speeding itself like a vacuum.”

Last month, Yelp introduced tools for business owners, including a way to contact reviewers privately and to extract more data from the site.

Joe Alexander, 42, a co-owner of Keetsa Mattress in San Francisco, had not heard of Yelp when he started his company last summer, and now he said he got 80 percent of his sales from Yelp.

“I don’t spend a dime on TV, newspaper or radio,” he said. He hires a search engine optimization company, to make sure he shows up in Google search results, and he buys ads on Yelp. “It blows me away that I can have 80 percent of my people coming from something that maybe costs me two grand a month,” he said.

Yelp typically refuses to remove negative reviews, insisting on giving users their say and letting people figure out if one comes from a shill. Jeremiah Owyang, an analyst with Forrester Research, said in an e-mail message that smart business owners would “get involved in Yelp, listening, responding and being an active part of the dialogue, some going so far as to place signs on their physical doors requesting reviews.”

“Why request reviews?” Mr. Owyang continued. “Research indicates that customers trust other reviews from peers like them. In fact, 83 percent trust opinions of a friend or acquaintance who has used the product or services. Only 63 percent of consumers trust a review of an expert. You can see where this is headed. Yelp is allowing customers to connect to each other, rather than relying on experts. Word of mouth prevails.”

DAN FOST

Pictures from this event can be found right here on our Facebook page.

JerseyFashionista.com stopped by that day too. Click the image to see her original blog post on the event: