ANNOUNCEMENT: New Hip Partner
January 11, 2012 by The Hip Event
Filed under News, uncategorized
Montclair, NJ (January 10, 2012) – The Hip Event, public relations, special events, and lifestyle boutique agency announces the addition of a new partner, Giselle Yankovich.
Giselle received her Bachelor of Arts in Communications from Caldwell College. She has worked in the fast-paced entertainment industry for over five years. She started at New York’s hit music station, Z100 as a Promotions Assistant working on all promotional events for clients, as well as exclusive events for A-list celebrities. Yankovich then took the next step in her career becoming the PR Coordinator at Bauer Publishing’s Life & Style Weekly. She coordinated fashion, beauty and lifestyle segments for national television and radio outlets. She also pitched national media daily securing placements of Life & Style’s news stories.
Following that, she became the Community Marketing Manager at GOOM Radio handling social media, special events and securing new business.
Starting at The Hip Event in September of 2011 Giselle brings her passion for event planning. She loves thinking of unique ideas for each client to make sure each affair is a one-of-a-kind experience. Giselle will be responsible for creating new partnerships, marketing The Hip Event’s current clients with strategic planning and overseeing the company in general. As she learns more and grows with the company, she looks forward to expanding her creativity.
We welcome Giselle Yankovich, and look forward to a prosperous future with her. For more information contact The Hip Event at 973.707.7125 or email Giselle Yankovich at Giselle@thehipevent.com.
About The Hip Event:
Founded in 2007, The Hip Event is a full-service boutique agency specializing in public relations, marketing, special events and communication management that caters to upscale industry clients within the fashion, beauty, hospitality, retail and entertainment industries. The Hip Event connects brands with target media outlets for optimal consumer exposure. By mixing our creative style with a traditional public relations approach, we focus on putting clients in front of key editors and producers from top media media outlets to reach target audiences. From concept to completion, The Hip Event handles all aspects of event management including production and publicity in order to meet your event goals. Our services incorporate, but are not limited to, defining event objectives, selecting venues, pre-production, vendor relations, staffing requirements and permits.
Tracy DiMarco to appear at Di MODOLO on Dec 16th
December 8, 2011 by David C. Monti
Filed under News, Upcoming Events

On December 16th, Di MODOLO at The Mall at Short Hills is spreading a little joy this holiday season with their Linked by Love Collection and special guest, Tracy DiMarco from the Style Network’s Jerseylicious.
Tracy will be at the store from 12pm - 2pm signing Di MODOLO jewelry pouches that will be given away with each purchase of the day. In addition, 10% of proceeds will be donated to Tracy’s favorite charity, St. Jude’s Children’s Hospital.
Di MODOLO
The Mall at Short Hills
1200 Morris Tpke.
Short Hills, NJ 07078
Click here for an exclusive Facebook invite.
Laboratory Hair Studio Invites You to Look Great While You Donate
December 6, 2011 by The Hip Event
Filed under News, Upcoming Events
Stop by Laboratory Hair Studio and donate to help support the Morristown Interfaith Food Pantry during this holiday season!
Di MODOLO Holds an Event to Give Back
December 1, 2011 by The Hip Event
Filed under News
Di MODOLO, a beautiful jewelry store located in The Mall at Short Hills, held a special event to help give back to the greater NJ community. For this event, they help raise money to support the Community Foodbank of New Jersey.
Pictures from this event can be found right here on our Facebook page.
JerseyFashionista.com stopped by that day too. Click the image to see her original blog post on the event:
Iconic Fashion Lounge Celebrates Opening With Luxury Events
December 1, 2011 by The Hip Event
Filed under News, Upcoming Events
Iconic Fashion Lounge, owned by Lauren Proske will be celebrating their store opening with two special events.
Kicking off the celebration, Iconic Fashion Lounge will host an Ultimate Male Experience event on Wednesday, December 7 from 7 to 10 p.m. where the fellas can enjoy a relaxing guys night out consisting of music, drinks provided by Bulldog London Gin, and delicious hors d’oeuvres. A cigar roller will be on hand for all those who like a smoke with their cocktail. This is a special fashion night for all the guys to check out what Iconic Fashion Lounge has to offer from the latest styles and trends in menswear along with special gifts with purchase.
On Thursday, December 8th from 7 to 10 p.m. the gals are invited to enjoy a night of cocktails and delicious food from The Real Housewives of New Jersey’s The Brownstone, cupcakes and other signature desserts from ALM Dessert Bar during the Ladies Night Out event. The night will be filled with special discounts and gifts with purchase as guests enjoy music, cocktails and preview the latest styles and brands Iconic carries. Get beautified by Kathy Genchi, one of area’s most famed Bobbi Brown make up artists who will be on site doing touch ups throughout the night.
Both events are free and open to the public, but space is limited so guests are asked to RSVP to reserve their spot to rsvp@thehipevent.com or call us at (973) 707-7125.
Gift-a-Nator’s Cookies Galore package Featured on Splash Magazines
November 29, 2011 by The Hip Event
Filed under News
The Gift-a-Nator.com’s Cookies Galore package has been featured on Splash Magazines Food and Beverage Goodies list. Check out a clip below:
Norah Marler’s best selling book “No More Dating Pigs” in Splash Magazines Holiday Gift Guide
November 29, 2011 by The Hip Event
Filed under News
Norah Maler’s book “No More Dating Pigs” has been selected for inclusion into Splash Magazine’s 2011 Holiday Entertainment Gifts. Check out the clip below
Schultz Furrier Unveils its New Showroom via Stylish Events
November 22, 2011 by The Hip Event
Filed under News
This past week, Schultz Furrier rolled out the red carpet to unveil its updated showroom. Although the officially ribbon cutting wasn’t until this past Saturday, that didn’t stop guests from taking a sneak peek at Schultz’s line of luxury furs. Schultz hosted an exclusive Ladies Night Out during the week and ended with an amazing Couple of Cocktails event, brining the men back into the equation! Check out a couple of fun media clips below and watch our Facebook page for photo updates form these great events!










