Friday, October 24, 2014

4 Reasons for 4 Seasons That Drive Event Date Selection

June 1, 2011 by  
Filed under Blog

In honor of Spring, I’m cleaning out my closets and sharing the 4 “reasons” which compel all to choose specific event dates: 1. The “Best Guess” Guest List: An ESB tends to encounter the party ratio of 20% no show to 80% party in person. Doing the math in advance of planning any event is [...]

PR Challenges For Night Clubs

April 19, 2011 by  
Filed under Blog

Public relations campaigns for night clubs, much like hair salons, are often challenged by issues surrounding strategic marketing and modes of increasing exposure for the client venue. Though these challenges present somewhat of a bump in the road, overcoming them and drawing attention to the hottest spot in town is as easy as speaking. WOM [...]

Listening to the “Girl Next Door”: How event planning is easier when you’ve lived the life

April 6, 2011 by  
Filed under Blog

“You wanna walk the walk? You gotta talk the talk.” How many times have you heard that phrase used in life and in the movies? Over the course of my lifetime, I am sure that I have heard it hundreds of times. As an Event Services Broker (ESB), I realize that this thought is incomplete. [...]

Comparative Shopping: Take the Pressure off Events Planning

March 31, 2011 by  
Filed under Blog

Fact: A website monitoring firm reports that, as of March 2011, Twitter has 106 million accounts, 3 billion requests each day and 180 million visitors. Twitter is a rapidly growing social network with no end in sight with regard to growth potential. Fact: A bride to be or a corporate special events planner could easily [...]

Qualities to look for in an Event Services Broker—Part Two

March 23, 2011 by  
Filed under Blog

Part one of this blog covered what an Event Services Broker (ESB) is and the benefit to seeking out their services for your next big event. I left off with the first 5 of the 10 qualities to look for in an ESB: Honesty, Monetary Sensitivity, Quality Control, Endurance, and “Inside Track” Advantage. Below are [...]

Qualities to look for in an Event Services Broker—Part One

March 18, 2011 by  
Filed under Blog

A recent article in a leading financial publication portrayed “Event Planners” (EP) as those who are most talented in decorating with smoke and mirrors as opposed to fact and finesse. The ten lines that a client would supposedly never hear from the lips of EPs were those that take into account the qualities shopped for when [...]

Boosting Business with Public Relations and Special Events

September 16, 2010 by  
Filed under Blog, events marketing, marketing

In today’s economy, independent retailers have been struggling to stay afloat. Fashion boutiques are working harder than ever to compete with department and stores and are struggling to gain as much attention in the community as the bigger stores. One way that independent retailers are now increasing business is through their public relations outreach and [...]

Hire an Event Planner

August 29, 2010 by  
Filed under Blog, Event planning, events marketing, marketing

Organizing any kind of special event can be stressful. It can actually become a down right burden if you are not the creative type, do not have the time, or lack the skills to put on a show for other people. To save your sanity, hiring an event planner may just be the perfect thing [...]

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