Tuesday, September 16, 2014

Support your SEO Efforts by Evaluating Your Website

March 29, 2011 by  
Filed under Blog

Knowing how people are connecting and searching for your business can be hard to determine. But in this crazy web 2.0 world, what’s a public relations specialist to do? Evaluating your business’s website or blog can shine the light on many of your SEO strengths and weaknesses. Here are some suggestions on what to look [...]

Public Relations vs. Advertising: Which is Better for Small Business?

December 13, 2010 by  
Filed under Blog, marketing, public relations

Public relations or advertising? It’s the age old question that companies from both sides of the fence will argue about for years to come. For large companies, it’s easy to choose both advertising and public relations for your communications campaign, but if you’re a small business with little budget, then public relations may be your [...]

Making The Pitch

So you want to get some publicity for your small business, but you have no idea where to start? The best way for you to get featured in a local news story is to make a pitch! A pitch letter can be a great tool in getting the media interested in your business or product. [...]

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