Friday, December 19, 2014

Helping your Business Generate Leads

April 21, 2013 by  
Filed under Blog

It is no secret that the skills needed in order to be a successful public relations practitioner have expanded and we find ourselves integrating inbound marketing tactics. Public relations in the past has always focused on promoting a message to a specific targeted audience to help build awareness and drive sales. Now that public relations [...]

Intern Tips & Tricks

January 30, 2013 by  
Filed under Blog

Hey Guys! My name is Danielle but you can call me Dani. I am one of the new spring interns here at The Hip Event and so far I absolutely love it! At my last internship all I was doing was running errands for the company and taking everyone’s lunch orders. The reason why I [...]

PR Challenges For Night Clubs

April 19, 2011 by  
Filed under Blog

Public relations campaigns for night clubs, much like hair salons, are often challenged by issues surrounding strategic marketing and modes of increasing exposure for the client venue. Though these challenges present somewhat of a bump in the road, overcoming them and drawing attention to the hottest spot in town is as easy as speaking. WOM [...]

PR Challenges For Hair Salons

April 12, 2011 by  
Filed under Blog

When creating a strategic campaign for a hair salon client, a pr agency must take in consideration many factors. At the top of this list are budget, marketing and advertising concerns. However, with the wonders of our integrated world and the strength of a seasoned pr firm, a hair salon is in good hands. Publicity [...]

Solving PR Challenges: Using the Right Tools for the Job

April 6, 2011 by  
Filed under Blog

If one word can define the nature of public relations it is Strategic. From phone calls made to the layout of a step-and-repeat and everything in between, pr specialists make specific choices based upon client needs and campaign objectives. But the will to succeed alone is not always enough. To aid in their campaign progress, [...]

Support your SEO Efforts by Evaluating Your Website

March 29, 2011 by  
Filed under Blog

Knowing how people are connecting and searching for your business can be hard to determine. But in this crazy web 2.0 world, what’s a public relations specialist to do? Evaluating your business’s website or blog can shine the light on many of your SEO strengths and weaknesses. Here are some suggestions on what to look [...]

PR Challenges For Restaurants

Drive down any major highway or through any populated downtown area and you will likely pass more restaurants than you can count. Likewise, when you ask someone what they like to do, a great majority of people will answer “well, I like to eat!” According to U.S. census figures, there are over 220,000 full-service restaurants [...]

PR Challenges For Jewelry Stores

Jewelry is one of those time honored trades consisting of highly-skilled craftsmen and persuasive sales people. If it sparkles around your finger or glimmers around your neck, you can find it at a local jewelry store. But how do you know which one to go to? A big chain shop or privately owned shop? The [...]

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