Wednesday, April 16, 2014

Helping your Business Generate Leads

April 21, 2013 by  
Filed under Blog

It is no secret that the skills needed in order to be a successful public relations practitioner have expanded and we find ourselves integrating inbound marketing tactics. Public relations in the past has always focused on promoting a message to a specific targeted audience to help build awareness and drive sales. Now that public relations [...]

How to Stay on Your A-Game the Whole Semester when interning: 6 steps to get it right

March 13, 2013 by  
Filed under Blog

Hi, everyone! My name is Daniella. I’m one of the interns at The Hip Event this semester and I’ve loved it. It’s been such a rewarding experience because I’ve made some everlasting friendships with the other interns and have gotten so much insight into how the public relations field operates. Unfortunately, my run at The [...]

The Hip Event’s Maria Cucciniello Building Buzz in The Record

July 19, 2011 by  
Filed under Blog

This past Sunday (7/17/11), The Bergen Record ran an article on our very own Maria Cucciniello! The Q&A style article by Joan Verdon, showcases how and why Maria and The Hip Event are at the top of the list when it comes to PR & New Jersey Reality TV. To learn more about The Hip [...]

Solving PR Challenges: Using the Right Tools for the Job

April 6, 2011 by  
Filed under Blog

If one word can define the nature of public relations it is Strategic. From phone calls made to the layout of a step-and-repeat and everything in between, pr specialists make specific choices based upon client needs and campaign objectives. But the will to succeed alone is not always enough. To aid in their campaign progress, [...]

Support your SEO Efforts by Evaluating Your Website

March 29, 2011 by  
Filed under Blog

Knowing how people are connecting and searching for your business can be hard to determine. But in this crazy web 2.0 world, what’s a public relations specialist to do? Evaluating your business’s website or blog can shine the light on many of your SEO strengths and weaknesses. Here are some suggestions on what to look [...]

Solving Unique PR Challenges

Here at The Hip Event, our day-to-day activities have us filling out almost every minute. Like most public relations firms we are busy writing press releases, pitching stories to magazines, following up with clients, or setting up the next big cross-promotional event. There’s always something to be done. In such a fast paced business it [...]

Public Relations and SEO

Technology is changing all the time and with it, the way we do business and communicate. When approaching your business’s public relations you can never be too far ahead. As the world of business relies more and more on the power of the internet, and subsequently search engines, it is important to know how your [...]

Handling a Business Crisis

Crisis’s can occur everyday, everywhere, and to everybody; even businesses. In the professional world, it is important to always be prepared to face any obstacle with your business public relations strategies. When a crisis occurs within your business, whether it be a product recall, sexual harassment suit, or any other unfortunate event, your organization’s reputation [...]

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