Sunday, December 21, 2014

Helping your Business Generate Leads

April 21, 2013 by  
Filed under Blog

It is no secret that the skills needed in order to be a successful public relations practitioner have expanded and we find ourselves integrating inbound marketing tactics. Public relations in the past has always focused on promoting a message to a specific targeted audience to help build awareness and drive sales. Now that public relations [...]

Tritonic Spreading its Visual Freshness to Artful Dodger

June 7, 2011 by  
Filed under News

Tritonic- a creative agency, based out of Newark, NJ, has just helped to launch Artful Dodger’s new site. Artful Dodger, a clothing line, is an asset of RocNation, the joint venture between LiveNation and JayZ. You’re probably thinking…just another website…great. By the time your computer loads the main page, you’ll see why this is such a [...]

The Hip Event Offers up Expert Opinion on Social Media, Luxury Brands

May 31, 2011 by  
Filed under Blog, News

Capitalizing on some of our most recent and luxurious events, the folks over at (or The Bergen Record as its known to most) sought out our very own Maria Cucciniello’s expert opinion regarding luxury brands and social media. Like we tell all of our clients and strategic partners, social media is where business is happening today and where [...]

PR Challenges For Night Clubs

April 19, 2011 by  
Filed under Blog

Public relations campaigns for night clubs, much like hair salons, are often challenged by issues surrounding strategic marketing and modes of increasing exposure for the client venue. Though these challenges present somewhat of a bump in the road, overcoming them and drawing attention to the hottest spot in town is as easy as speaking. WOM [...]

PR Challenges For Hair Salons

April 12, 2011 by  
Filed under Blog

When creating a strategic campaign for a hair salon client, a pr agency must take in consideration many factors. At the top of this list are budget, marketing and advertising concerns. However, with the wonders of our integrated world and the strength of a seasoned pr firm, a hair salon is in good hands. Publicity [...]

Listening to the “Girl Next Door”: How event planning is easier when you’ve lived the life

April 6, 2011 by  
Filed under Blog

“You wanna walk the walk? You gotta talk the talk.” How many times have you heard that phrase used in life and in the movies? Over the course of my lifetime, I am sure that I have heard it hundreds of times. As an Event Services Broker (ESB), I realize that this thought is incomplete. [...]

Solving PR Challenges: Using the Right Tools for the Job

April 6, 2011 by  
Filed under Blog

If one word can define the nature of public relations it is Strategic. From phone calls made to the layout of a step-and-repeat and everything in between, pr specialists make specific choices based upon client needs and campaign objectives. But the will to succeed alone is not always enough. To aid in their campaign progress, [...]

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