Your “To Do” the Day Of

Continuing the topic of “To Do” lists before, during and after an event, we come to the Day Of. The Day of “To Do” is less of a traditional list than the Day Before and the Day After. Whether you’re a corporate executive, the party host, or the bride-to-be, any special event the Day Of [...]

Comparative Shopping: Take the Pressure off Events Planning

Fact: A website monitoring firm reports that, as of March 2011, Twitter has 106 million accounts, 3 billion requests each day and 180 million visitors. Twitter is a rapidly growing social network with no end in sight with regard to growth potential. Fact: A bride to be or a corporate special events planner could easily [...]

Qualities to look for in an Event Services Broker—Part Two

Part one of this blog covered what an Event Services Broker (ESB) is and the benefit to seeking out their services for your next big event. I left off with the first 5 of the 10 qualities to look for in an ESB: Honesty, Monetary Sensitivity, Quality Control, Endurance, and “Inside Track” Advantage. Below are [...]

Qualities to look for in an Event Services Broker—Part One

A recent article in a leading financial publication portrayed “Event Planners” (EP) as those who are most talented in decorating with smoke and mirrors as opposed to fact and finesse. The ten lines that a client would supposedly never hear from the lips of EPs were those that take into account the qualities shopped for when [...]

Boosting Business with Public Relations and Special Events

In today’s economy, independent retailers have been struggling to stay afloat. Fashion boutiques are working harder than ever to compete with department and stores and are struggling to gain as much attention in the community as the bigger stores. One way that independent retailers are now increasing business is through their public relations outreach and [...]