In today’s economy, independent retailers have been struggling to stay afloat. Fashion boutiques are working harder than ever to compete with department and stores and are struggling to gain as much attention in the community as the bigger stores. One way that independent retailers are now increasing business is through their public relations outreach and in-store special events!
Keeping customers happy, while exposing your boutique to new clientele is the key to a successful independent retail business. By offering patrons unique in-store events, you will create a fun, hip atmosphere that will drive traffic to your business. Whether it’s a wine tasting or “sweet treat” cupcake party, offering customers exclusive discounts and promotions, you are sure to draw even more business for a successful event!
Promoting your special event, no matter how big or how small, is the key to draw in guests and create a buzz around your event. A press release distributed to local media contacts will allow you the possibility of being featured in a community paper or on-line news site. The second way to promote your event is through social media communication. Make sure you tell your Facebook fans about your event and “invite” them with a Facebook invitation; this will give you a good opportunity for your customers to promote your event through word of mouth, or the “click share” of Facebook!
For small boutiques, the best way to stay in business is to stay on top of people’s minds. Special events coupled with strategic public relations outreach allows you effectively get your name out to the public, increasing a boutique’s awareness among local target consumers.