The 6th designer that will be seen on the FBW 2013 runway is BCBG!
BCBGMAXAZRIAGROUP was founded in 1989 by Designer, Chairman and Chief Executive Officer
Max Azria. In 1981, after 11 years of designing a line of women’s wear in his native Paris, Azria
moved to the United States and launched Jess, a series of new-concept retail boutiques that offered
hip French fashion to American women. After years of success, Azria decided to pursue his dream
of launching a design house that spoke to the modern woman, thus, BCBGMAXAZRIA was born.
Named for the French phrase “bon chic, bon genre” (a Parisian slang meaning “good style, good
attitude”), the brand embodies a true combination of European sophistication and American spirit.
In 1991, Luboy Azria, Chief Creative Officer of BCBGMAXAZRIA and Max’s wife, joined the company
as a designer and became the Creative Director in 1996. Currently, BCBG is recognized as one of
America’s leading design houses with collections that include evening dresses, denim, outerwear,
footwear, swimwear, handbags and small leather goods. Celebrities such as Angelina Jolie, Rachel
Bilson, Eva Mendes list BCBGMAXAZRIA and Max Azria as staple items in their wardrobes.
Since the company’s start, Max and Lubov Azria have succeeded in building an impressive portfolio
of twenty-two brands including: BCBGMAXAZRIA, BCBGMAXAZRIA Runway, Max Azria, Max Azria
Atelier, Hervé Léger by Max Azria, Hervé Léger Couture, BCBGeneration, Max and Cleo, Lola, Miley
Cyrus & Max Azria, BCBGirls, BCBG//Attitude, To The Max, Tex by Max Azria, Manoukian, Street Beat,
Parallel, Maxime, Noun, Don Algod, Dorothée Bis and Dorotennis. With these brands, they have evolved
BCBGMAXAZRIAGROUP into one of the most diversified fashion houses in the world, offering some of
the most sought-after collections on the market.