The PoweR of Celebrity

Everyone knows that a celebrity can sell. Attaching a brand to a celebrity can have a tremendous effect on a small business when you have the right public relations angle! Nowadays, brands pay big bucks for celebrity endorsements, but you don’t have to spend millions to get a celebrity endorsement- all you need are some insider tips and tricks to learn how to get a celebrity to love your product.

Get involved in VIP events
Getting your brand involved in celebrity events is a great way to tie yourself into the glitz and glamour of Hollywood. Sponsoring a movie premiere, after-party or even a gifting suite can make a huge impact on your business and will allow you to attach your name to any attending celebrities, so you can leverage this in your public relations outreach. Many large events can cost thousands, if not hundreds of thousands, of dollars to sponsor, but look for strategic partnerships and do a little research- you may be able to get involved in an event gift bag for an extremely discounted rate!

Get to know the stylists
Another way to reach the celebrity circuit is through gifting, which works especially well in fashion public relations and beauty public relations. By developing relationships with celebrity stylists and gifting or lending them product for use on their celebrity clients (like makeup, skincare or fashion pieces) you are creating opportunities for celebrities to unofficially brand your product when they are seen out and about and photographed by the paparazzi. This buzz will allow you to create an effective pr marketing campaign surrounding a brand’s celebrity followers, marking it as the “it” brand of Hollywood.

Remember, not all celebrities can help your brand. When targeting a celebrity to gift or choosing an event to sponsor do your research and keep in mind your brand identity and message to ensure you choose the right partnership opportunities.

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