Public relations campaigns for night clubs, much like hair salons, are often challenged by issues surrounding strategic marketing and modes of increasing exposure for the client venue. Though these challenges present somewhat of a bump in the road, overcoming them and drawing attention to the hottest spot in town is as easy as speaking.
WOM and Promotions
As a face-to-face business, night clubs rely heavily on word of mouth marketing. When a single person experiences all that your client’s venue has to offer, suddenly, so have all the people they know. Promoting the venue is the crux of gaining exposure for a night club and pr agencies can help. Aside from vendor contacts for flyer creation or affiliate services, public relations firms offer greater tools in which to promote. At larger venues, it is not uncommon to see celebrity DJ’s or celebrities mixing and mingling with the crowds. Crafting vip events with a celebrity focus is just one tool event pr experts utilize that helps to draw attention to the venue as the local hot spot where the worlds most talented and beautiful come to party.
The Right Tools
Once again, social media has a remarkable benefit to offer to night clubs. Despite some skepticism surrounding adoption of social media, it does lend itself towards a high degree of person-to-person collaboration—which is exactly what night clubs need. Post on the venues wall about the next A-lister to attend and see what response you get. Connect with your client’s fans to find out what they love about the venue and what they can’t stand. It’s a people business, after all. Social impressions—both online and offline—are made by the number of hands raised as the night dances on.
Everyday people are flocking to social media websites and joining in on the greater cultural conversations. They’re not mindless zombies sitting behind the screens but real people with real opinions. By reaching out across the virtual void and engaging with these people, you can instill the strategic messages and promotion media to help take your night club client from hot to scorching!