As an essential tool in linking organizations to consumers, public relations remains a vital part of every business strategy. Tactical public relations practices and campaigns have been successful in reflecting a positive brand image of a product or service among target consumers. Now more than ever, businesses are learning just how important a public relations program can be, increasing their brand exposure among consumers, media and other businesses. Effective PR campaigns drive down the need for advertising, saving businesses money while increasing their potential for sales.

What was once a way to connect a brand to the public has now become and all encompassing field which includes events, media relations, consumer relations, business relations and social communication relations. Public relations has even grown to include brand and reputation management, to ensure that key messages are being relayed to the public and portrayed in the correct light that a company deems melds with their core values.

The Hip Event is a public relations firm that is focused on results. Our out-of-the-box, creative strategies allow us to provide our clients with exposure on both the national and local front. From Elle and The New York Times to New Jersey Monthly and The Star Ledger, our public relations reach spans both locally and nationally with a specialty in fashion, beauty, entertainment and nightlife. Having been able to successfully connect our clients with their specific consumer targets in innovative and effective ways, The Hip Event has become a go-to public relations agency in the tri-state area because of our ability to meld, hip fresh ideas with proven PR tactics.

For more information on The Hip Event’s public relations services, send us an email or give us a call at 973-707-7125.