The Hip Event is a full-service public relations, marketing and special events firm that specializes in fashion, beauty, retail, hospitality and entertainment. We provide our clients with creative strategies that allow them to engage their target consumer and secure press stories that allow them to reach thousands of new potential customers.
Whether it’s a nationally recognized brand or a local business, The Hip Event creates targeted strategies to continue brand growth and development and keep them in the spotlight for consumer recognition.
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What's Hip This Week!
A Look Back at 10 Years of Flawless Oscar Fashion
The star-studded 2014 award season is coming to an end with the Oscars coming up this Sunday. Sure we love the movies, the actors, and the speeches. What we really love the most though is the glitz, the glam, and the fashion. The Oscars are known to be one of the best nights of Red Carpet Fashion of the year, where the men look dapper... [Read more of this review]
Top Burger Joints Around
Philadelphia’s own PYT, today’s top burger innovators, have recently announced that they will be expanding their burger franchise. You heard it right. The inventors of some of today’s craziest and most fantastic burgers will be beginning their expansion by opening their doors in New York and DC. After over five months of negotiation, they decided... [Read more of this review]
NYC Spring Fashion Week Round Up
Although there is still snow on the ground and the temperatures are below the degrees of COLD, fashion forecasters only had spring on the mind. Fashion Week went by in a flash, but started off with a bang thanks to ready-to-wear designers and major shows from Carolina Herrera, Tommy Hilfiger, and – celebrating her 30th anniversary on top in the fashion... [Read more of this review]
How Exclusivity is Changing the Male Grooming Industry: Male Grooming and Exclusive Salons
As women, we may not always take into consideration how much added pressure we put on men to look good. In today’s society, there is more pressure than ever for a male to look good because if a man isn’t well groomed, it is automatically assumed that he cannot take care of himself. If he can’t seem to look like he can take care of himself,... [Read more of this review]
Mercedes-Benz NYC Spring Fashion Week 2014
Start getting excited ladies because it’s time for the most wonderful time of the year! That’s right fellow fashionistas, Mercedes-Benz kicks off Spring Fashion Week in New York today, February 6, 2014. There may be another 6 weeks left of winter, but the fashion world is ready to start looking ahead.
Fashion Week is always full of the most amazing... [Read more of this review]
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